Whatever the goal of a website, to make a business more visible or to develop its sales, it is necessary to avoid certain pitfalls in SEO for the site to fulfill its mission. Focus on fundamental errors that are detrimental to its presence on search engines and its contribution to the growth of the business. Do not conduct a semantic audit Starting a website without conducting a semantic audit is like driving a car at night without headlights. The semantic audit makes it possible to exhaustively determine the keywords and phrases corresponding to the queries of Internet users on which it is important for the site to rise in the Google rankings. Complex site architecture Structuring the information on your site properly allows Google to better understand the topics covered and the services or products you offer. The architecture stems from the work done in the semantic audit, which helps… read more